Deepfakes Banned on Social Media, Victims Can Sue for Damages, and Fines for Ignoring Removal Notices
Online Safety and Other Legislation Amendment (My Face, My Rights) Bill 2025
Independent BillSenate
House of Representatives
Assent
Topics
civil liberties data privacy deepfakes digital privacy image abuse internet regulation online safety privacy social media
Introduced by: Senator David Pocock (IND)
Links to official parliament websites
Effects of this bill
If this bill passes, it means that:
It is a criminal offence to post deepfake material on a social media service.
People living in Australia can sue others for damages, including emotional distress, if deepfake material of them is shared without their consent. They can also ask the court to order the material be corrected, retrieved, or destroyed.
The Commissioner can order social media services, electronic services, internet services, hosting providers, or end-users to stop providing or hosting deepfake material.
People must follow a removal notice from the Commissioner if they are able to. Those who fail to comply can be fined 500 penalty units (2026: $182,000).
People cannot sue for the wrongful use or disclosure of deepfake material involving a deceased person.
The Commissioner can end an investigation into a deepfake material complaint.