FED Deepfakes Banned on Social Media, Victims Can Sue for Damages, and Fines for Ignoring Removal Notices

Online Safety and Other Legislation Amendment (My Face, My Rights) Bill 2025

Independent Bill

Senate

House of Representatives

Assent

Introduced by: David Pocock (IND)

Links to official parliament websites

Official page: progress through parliament

Effects of this bill

If this bill passes, it means that:

It is a criminal offence to post deepfake material on a social media service.
People who are Australian residents can sue for damages if someone shares a deepfake of them without consent; they can also seek court orders to destroy the material.
The Commissioner can order social media providers, hosting services, and end-users to remove deepfake material.
Fines of up to 500 penalty units apply to people who ignore a removal notice.
People cannot sue for the wrongful use of deepfake material depicting a deceased person.
The Commissioner can end an investigation into deepfake material.
People are banned from posting deepfake material on social media services.
People living in Australia can sue others for damages, including emotional distress, if deepfake material of them is shared without their consent. They can also ask the court to order the material be corrected, retrieved, or destroyed.
People cannot sue for the wrongful use or disclosure of deepfake material involving a deceased person.
The Commissioner can order social media services, electronic services, internet services, hosting providers, or end-users to stop providing or hosting deepfake material.
People must follow a removal notice from the Commissioner if they are able to. Those who fail to comply can be fined 500 penalty units.
The Commissioner can end an investigation into a deepfake material complaint.